This decision was in itself noteworthy. In one of the gallery spaces it’s possible to watch a video of “The Powerful Pull of Simulacra”. This is the title of the lecture Sturtevant gave in conjunction with the show.(1) In it she argues that “objects are out; image is the power”. But if this is the case, why do we need a museum of objects such as Moderna Museet? Indeed, what is the point of making a physical pilgrimage to see “Image over Image”?
The answer, I think, is all to do with “the powerful pull of simulacra”. I paid a repeat visit to “Image over Image” in order to savour being in the presence of what might be termed “genuine fakes”. This is a reference to one of the most striking moments of Sturtevant’s lecture: the part when she talks about “falsity presented as truth”.
That evocative phrase – “falsity presented as truth” – encapsulates “Image over Image”.
And then it struck me!
Moderna Museet is a secular temple. Its sacred spaces and canonical texts authenticate that which it displays.
Sturtevant’s “Image over Image” has allowed Moderna Museet to reclaim Pontus Hultén’s “fake” Brillo boxes. This in turn expunges their questionable provenance which threatened to besmirch the good name of Moderna Museet’s most illustrious leader.
Thanks to Sturtevant, it is now possible for the Brillo boxes’ falsity to be presented as truth. For is it not the case that, at the very same time that Sturtevant was propagating Warhol Flowers, Hultén was conjuring up a whole new suite of Brillo boxes? Endorsing the former has the effect of validating the latter.
And that’s how dead artist’s can produce genuine works of art long after their deaths.
If you still don’t get it, well, that’s probably just your “determination to be stupid” – to quote that true original, Elaine Sturtevant.(2)
(1) Elaine Sturtevant, “The Powerful Pull of Simulacra”, a talk given at the symposium, Beyond Cynicism: Political Forms of Opposition, Protest, and Provocation in Art, Moderna Museet, Stockholm, 18th March 2012.